Design. Built properly.
Your brand, packaging, and website built as one system. By one person. Strategy through to final delivery.
25 years of doing this. The work holds up.
The Problem
Most projects break in the handoffs.
One person designs the brand. Another builds the website. A third handles packaging. Nobody owns the full picture.
The logo doesn't translate to print. The website feels disconnected from the brand. The packaging looks like it belongs to a different company.
This happens because the work was never built as one system.
The Difference
One person. Every angle.
I handle strategy, design, and build. Brand identity through to finished website. Packaging concept through to print-ready files.
Nothing gets lost between teams. Nothing gets reinterpreted. The thinking that shapes the brand is the same thinking that builds the site.
That consistency is what makes the work perform.
25+
Years in the Industry
200+
Projects Delivered
Evidence
Real projects. Measured results.
Tifosi Sports
Brand Identity, Shopify Website, SEO
Challenge
Official distributor for On running shoes in South Africa. Fast-growing brand with a fragmented identity and a website that couldn't keep pace.
Result
New brand identity. Custom Shopify build with colour-coded product navigation. SEO from the ground up. 403K sessions. 71% year-on-year growth. R300K+ monthly turnover.
Titanium Coffee
Brand Identity and Packaging System
Challenge
New coffee brand entering a saturated market. No existing identity. Needed shelf presence and credibility before a single bag was sold.
Result
Complete identity system. Packaging range designed for retail from day one. Positioned as premium at launch. Consistent across every SKU.
Scotz Auto Services
Brand Identity and Website
Challenge
Established workshop with years of reputation. No cohesive brand. Outdated website that did not reflect the quality of the work.
Result
Full rebrand. Custom website. Brand and digital presence now match the standard of service the business is known for.
Services
What I deliver.
- Brand Identity. Logo, typography, colour, visual language. A system that works across every touchpoint.
- Packaging Systems. Print-ready artwork. Shelf presence. Consistency across the full product range.
- Websites. Clean, fast, SEO-ready. Designed and coded by hand. No templates.
- Creative Strategy. Positioning and direction before any design work begins.
Process
Clear structure. No surprises.
Every project follows the same proven path. You'll know what's happening, what's needed from you, and when to expect delivery.
01
Discovery
Understanding your business, market, and goals before anything else.
02
Strategy
Positioning and direction defined before any design work begins.
03
Design
Concepts built with clear reasoning. Feedback at key stages, not at the end.
04
Refinement
Typography, spacing, print specs. Where 25 years of experience shows.
About
One person. The full picture.
I'm Neil de la Harpe. Independent designer based in Cape Town. Over 25 years across publishing, advertising, television, web development, and product packaging.
Every project is designed and built by me. No outsourcing. No hand-offs. The thinking that shapes the brand is the same thinking that writes the code.
Fit
This works best for businesses that:
- Need brand, packaging, and web to work as one system
- Want one person accountable for the full result
- Think in years, not campaigns
If you need a quick logo or a template site, I'm not the right fit. That's by design.
Good design is invisible. Bad systems are not.
When everything is built by one person, the seams disappear.
