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Ecommerce design. Implemented around the business need.

Skilld Design plans, designs and implements ecommerce experiences around real product ranges, customer journeys and operational needs.

Clients work directly with Neil de la Harpe across information architecture, UX, visual design, responsive implementation and the systems that keep product information coherent.

01 / 05 Ecommerce design and implementation

Product and range structure

Buyer situation

The catalogue is difficult to understand, products are inconsistently organised or the range has become hard for customers and the business to navigate.

Useful result

A clearer ecommerce structure shaped around the agreed product range, information and customer journey.

Work can include

Product range reviews, range systems, ecommerce organisation, product information, content clarification and information hierarchy.

Typical handover

An approved structure, documented range decisions and structured product information for the agreed scope.

Relevant context

This work can connect product, packaging and digital decisions where the range needs to remain coherent across them.

View the Tifosi Sports case

Information architecture and UX

Buyer situation

Customers cannot readily find, compare or understand the products and information relevant to their needs.

Useful result

A defined journey and information structure that make the agreed content and catalogue clearer to use.

Work can include

Content clarification, information architecture, UX, page structure, product information and interaction decisions.

Typical handover

Approved page structures, journey decisions and the information needed for implementation.

Relevant context

The work is matched to the business need, audience, content and operational requirements established in the brief.

Review digital work

Design and responsive implementation

Buyer situation

The ecommerce experience needs a coherent visual direction and an implementation that works across the agreed screen sizes and content.

Useful result

An implemented digital experience that carries the approved structure and design into responsive components and pages.

Work can include

Visual design, website design and development, ecommerce design and implementation, responsive implementation and accessibility.

Typical handover

Implemented pages, responsive components, working source and the agreed supporting documentation.

Relevant context

Skilld Design is Neil de la Harpe’s registered company and direct independent design practice, so clients work directly with Neil.

Read about Skilld Design

Testing and handover

Buyer situation

The design and build need a clear approval route, tested interactions and a usable handover rather than disconnected design files.

Useful result

A working state that can be reviewed against the agreed content, journeys and responsive requirements.

Work can include

Testing, review of implemented pages and interactions, accessibility checks and preparation of the agreed handover materials.

Typical handover

Tested interactions, working source, structured product information and documented decisions within the agreed project scope.

Relevant context

The handover is defined for the project rather than treated as a claim about a guaranteed commercial outcome.

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05 /Connected work

What the service can address

Ecommerce structure

Information architecture organises products, categories, content and routes through the website around the agreed audience and business need.

Product-range systems

Product range reviews and range systems can clarify how products, variants, packaging and information relate across the catalogue.

User experience

UX work defines how customers find, understand and move between the agreed products, information and actions.

Responsive implementation

Approved structures and visual decisions are carried into responsive pages and components for the agreed content and screen requirements.

Product information

Structured product information supports a clearer catalogue and a more consistent implementation across relevant pages.

Accessibility and testing

Accessibility and testing form part of reviewing the implemented experience against the agreed structure, interactions and requirements.

Brand and packaging alignment

Where relevant, ecommerce work can connect with existing brand direction, identity, packaging and product-range decisions.

Direct independent practice

Skilld Design is Neil de la Harpe’s registered company and direct independent design practice. Owners, founders, decision-makers, agencies and in-house teams work directly with Neil on a defined project or workstream.

05 /Ways to begin

Start with the ecommerce problem that needs to work differently.

  1. Existing ecommerce website

    Clarify what is difficult to use, understand or maintain, then define the most useful rebuild scope.

  2. New ecommerce project

    Establish the product range, information, audience and operational need before design and implementation decisions are made.

  3. Product-range problem

    Review how products, variants and information fit together across the catalogue and related packaging system.

  4. Defined specialist workstream

    Scope a specific information architecture, UX, design or responsive implementation need for an agency or in-house team.

Describe the product range, current website or defined workstream, who needs to use it and what is getting in the way.

Discuss an ecommerce project