CueWright
Turning creative intent into model-ready prompts
Working macOS app, used in Neil’s own creative-direction work. Not publicly released.
Read the projectProjects and experiments.
Practical products and AI work shaped by design judgement.
Some started with a problem Neil had himself. Others came from curiosity, a personal interest or the wish to learn an unfamiliar discipline. Together they show 25 years of design experience extended into software, AI and systems.
01 / 05 Products / systems / experiments
02 / 05
Products
Products built around a specific human or working problem, from quiet native interactions to creative instructions, manual social posts and local visual models.
PSsst
A planner for social posts that still need a person
I needed a better way to organise and keep track of my Facebook Group posts. Existing scheduling tools couldn’t solve the problem, so I built PSsst to handle the planning, reminders and posting history myself.
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GenStudio
Building local visual AI workflows on an M1 Max
Free, source-first technical preview for Apple Silicon Macs. The app source, tests and documentation are published under the MIT License; model weights, the local-inference runtime and a signed app download are not included.
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Little Window
Designing one gentle question all the way to a native product
Available free on the App Store for iPhone and iPad, with optional in-app tips.
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Arcanova Tarot
Turning a card reading into a deliberate digital ritual
Working pre-release app for iPhone and iPad.
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OrbiSage
Keeping the calculation engine separate from the generated story
Working pre-release iOS app.
Read the project03 / 05
Brand & content systems
Studies in extracting brand evidence, directing connected assets and controlling the path from brief to review.
Monzo brand voice system
From brand evidence to seven campaign formats
Independent study built around a fictional campaign. Not commissioned by or affiliated with Monzo.
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Poppi Wildbloom
Directing one campaign across stills and motion
Independent study built around a fictional flavour and festival. Not commissioned by or affiliated with Poppi.
Read the project04 / 05
Experiments
Focused tests of how roles, context and evaluation change AI-assisted work, including results that did not support the original idea.
Knowledge-backed agent experiment
Testing whether more design knowledge improved the agent
Completed 15-session pilot. Curated design knowledge produced no measurable gain over a strong role prompt.
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Full-agency GPT instructions
Designing a full agency inside one conversation
Complete instruction set, used in Neil’s own work. A free public version is planned.
Read the project05 / 05Next step
Have a repeated task, unfinished product idea or content process that loses its rules along the way?
Explain the current handover and the point where it breaks.