Good Ideas! Need a practical streak.

Independent design for brands, packaging, websites and practical AI tools.

01 / 07 Cape Town, South Africa / Working locally and remotely

02 / 07The practice

Skilld Design is the independent practice of Neil de la Harpe. The work covers brand identity and packaging, websites and ecommerce, and practical AI tools and workflows.

With 25 years of design experience, Neil works with you directly, from the first decisions through to finished design and implementation.

03 / 07Commissioned work / selected proof

Real constraints.Work carried through.

Identity, packaging, digital experience and production decisions developed far enough to become useful work.

GripSeal industrial container and coordinated packaging range
01 / 03Brand / Packaging / Digital

GripSeal

Proprietary container, packaging range and live product website.

Tifosi Sports identity shown as an authored 3D logo visualisation
02 / 03Identity / Ecommerce

Tifosi Sports

Identity carried through an ecommerce transition and clearer product routes.

Titanium Coffee packaging range arranged as a coherent product family
03 / 03Identity / Packaging system

Titanium Coffee

Identity developed into a coherent multi-blend packaging system.

View all commissioned work

04 / 07Four connected capabilities

The right workfor the problem.

Skilld Design is organised around four outcomes: brand identity, product-range packaging, websites and ecommerce, and practical workflows. A project may use one area or connect several when the job genuinely crosses them.

  1. 01

    Brand direction & identity

    Clarify the offer, establish the direction and build an identity that can be applied consistently.

    Titanium Coffee / Scotz Auto / Volt Mobile
  2. 02

    Product & packaging systems

    Make a product or range hold together across variants, information, 3D, artwork and production.

    GripSeal / Titanium Coffee / Stylo Mobile
  3. 03

    Digital presence, websites & commerce

    Turn a business, catalogue or customer journey into a clearer working digital experience.

    Tifosi Sports / Scotz Auto
  4. 04

    Creative technology & practical workflows

    Define, build and evaluate bounded tools or workflows for creative and repeated work.

    CueWright / PSsst / GenStudio / Agent study
See what Skilld Design can take on

05 / 07Products & experiments

Problems turned intoworking products.

These projects move from a real frustration or creative question to a structured product, workflow or experiment. Each page explains what prompted the project, how it was approached and what it shows.

CueWright app icon
01Personal tool · macOS

CueWright

A local-first macOS app that turns plain-language creative intent into structured cues for image, video, audio and 3D generation tools.

Read the project
PSsst app icon
02Personal project · iPhone, iPad and Mac

PSsst

I needed a better way to organise and keep track of my Facebook Group posts. Existing scheduling tools couldn’t solve the problem, so I built PSsst to handle the planning, reminders and posting history myself.

Read the project
GenStudio app icon
03Personal tool · macOS

GenStudio

A node-based macOS studio for composing, running and reviewing local visual AI workflows on local hardware.

Read the project

06 / 07Why Skilld Design

Senior judgementstays close to the work.

Skilld Design is Neil de la Harpe’s independent practice. Projects are led directly from understanding the problem through the agreed production, implementation or testing stage.

Where a job requires specialist expertise, collaboration can be agreed and named. The thinking, responsibilities and handover should stay connected long enough for the agreed result to work.

“He is adaptable in developing his skill set to accommodate my requirements… and adapts seamlessly to different brand styles and project requirements.”

Jo Coburn / AVID Design Collective
About the practice

07 / 07Start with the real situation

What needs towork differently?

Describe what has changed, what is getting in the way and what a useful result would need to do. You do not need to choose a service or arrive with a finished brief.

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Cape Town, South Africa
Working locally and remotely