Poppi Wildbloom
A campaign system has to hold together beyond one attractive image.
Independent study built around a fictional flavour and festival. Not commissioned by or affiliated with Poppi.
01 / Why it exists
Wildbloom, a fictional Poppi flavour and festival concept, was a self-initiated test of how AI-assisted production could support a brand concept. The question was whether art direction could stay coherent across product renders, launch imagery, social formats and motion.
The study established the can, built campaign assets and then extended the world into a festival identity. Later outputs depended on decisions already made instead of restarting the visual language with every generation.
02 / Evidence in the work
One visual direction across the formats.
Screens and artefacts from the project itself. Each caption explains what it shows.
03 / The test
The test
Generative image work can look convincing in isolation while failing as a campaign. Packaging details shift, colours wander and the next format loses the original composition or mood.
The directed process used a stable product foundation, repeatable ingredients, a clear palette and a recognisable headline treatment.
04 / The build
The build
The first layer established Peach Hibiscus can views and product details. The second developed key art, lifestyle imagery and social crops. The third introduced the Wildbloom name and festival identity, then carried the direction into a 16-second reel.
The Figma Weave board records the sequence and relationships between assets. It is a workflow for managing visual dependencies rather than a folder of unrelated generations.
05 / What held together
What held together
The clearest evidence is visible in the work. The can, palette and headline treatment carry from the first product views through the key art and social crops into the reel, and the Figma Weave board shows the dependencies that kept them there.
The project’s own evaluator scored the set at a mean of 8.5, with 9.0 for the reel and no detected anti-patterns. Neil created the artwork for this study.
06 / What this demonstrates
This study moves from a product foundation to a wider campaign world while keeping the system legible and the creative dependencies visible.
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