01 / 05 Full case
GripSeal
Identity, proprietary bottle, packaging and website
Phased commission · 2018–present
An ageing generic bottle and mould became the starting point for a proprietary GripSeal container, packaging range and live product website.
Situation
GripSeal's existing bottle depended on an ageing injection mould that had begun to crack. The generic container form was also used by other suppliers, while the closure allowed relatively easy unauthorised opening and product siphoning.
The opportunity
Replacing the mould was unavoidable. Neil proposed using the production change to create a proprietary GripSeal bottle family, integrate the identity into the product itself and establish a packaging system that could carry the wider range.
The judgement
The bottle, closure, identity, label architecture and product communication were treated as one connected system. Neil developed the initial bottle form and 3D model, specified the tamper-evident closure and incorporated the GripSeal brand into the mould. Engineers then resolved the final geometry, capacities and mould-production requirements.
Neil's role
Neil led the identity refinement, product and container direction, initial 3D bottle design, moulded brand application, packaging architecture, final label artwork, authored 3D visualisation and website implementation.
Collaboration
Neil supplied the product direction, bottle concept and 3D model. Engineers refined the proposed form for capacity, manufacture and mould production, after which the bottle manufacturer produced the final container family.
Commissioned scope
Brand and product direction
- Identity and logo refinement
- Corporate stationery and brand applications
- Brochure design
- Proprietary bottle-family direction
- Initial 3D bottle design
- Mould-integrated GripSeal branding
- Tamper-evident closure specification
Packaging and production
- Engineering and bottle-manufacturer collaboration
- Packaging and label architecture
- Product-range differentiation
- Final approved flat label artwork
- Authored 3D packaging visualisation
Website and ongoing work
- WordPress website design and build
- Product content and imagery
- CSS adaptation
- SEO foundations
- Store Locator implementation
- Ongoing brand applications
How the work developed
- 01Existing bottle and mould assessment
- 02Identity refinement
- 03Proprietary bottle and closure concept
- 04Initial 3D form and moulded branding
- 05Engineering and manufacturing refinement
- 06Classic packaging range
- 07Wider sealer-range rollout
- 08Final artwork and production
- 09Live product website and Store Locator
- 10Ongoing brand applications
Refined identity
Finished GripSeal identity lockups.
Manufactured bottle system
A proprietary bottle family and packaging system, shown through authored 3D visualisation.
Final artwork and range distinction
Final approved flat artwork carried across the sealer range.
Website and Store Locator
Product information and retailer discovery carried into a live website.
Production result
The proprietary bottles were manufactured and have been in use for several years. They are now GripSeal's principal container system. The final approved labels are used on products distributed through stores across South Africa.
Digital result
Neil directed, designed and built the live GripSeal website in WordPress. He developed the product content, adapted the visual presentation through CSS, implemented the site's search foundations and added the Store Locator used to direct customers towards retailers.
Outcome
The GripSeal range has been in commercial production since the redesign, with final artwork used on packaging distributed through stores across South Africa. The commission has continued since 2018, and Skilld Design remains GripSeal's design partner for ongoing brand and packaging work.
“Working with Neil from Skilld Design on GripSeal's website, rebrand, and packaging was a seamless experience. He brought a clear understanding of our business and translated it into a cohesive, professional brand identity across all touchpoints. The end result has strengthened our market presence and positioned us well for future growth. We continue to work closely with Skilld Design on all of our design and branding projects. We would highly recommend their services.”
Brigette Reynolds · GripSeal
What this work demonstrates
Neil turned a failing generic container into a proprietary product, packaging and digital communication system. He carried the work from identity and initial bottle concept through engineering collaboration, final artwork, manufactured packaging and a live website with retailer discovery.