03 / 05 Full case
Titanium Coffee
Identity development and packaging system
Project · 2020
Titanium Coffee needed an identity built from first principles and carried into a multi-blend packaging system.
The constraint
A new coffee identity needed enough character to be memorable and enough discipline to distinguish several blends within one range.
The judgement
Hand-drawn cup and steam studies were resolved into a final symbol, then carried into a shared black pack base with colour-coded blend bands and authored 3D range views.
Commissioned scope
- Identity development from hand-drawn cup-and-steam symbol studies through to the final mark
- Logo design
- Packaging/label system with a shared black base and colour-coded blend bands (including Reimers Roast and Turkish Dark Roast)
- 3D visualisation of the packaging range, front and back
How the work developed
- 01Symbol sketches
- 02Mark development
- 03Selected identity
- 04Label architecture
- 05Authored 3D range
Identity development
Cup-and-steam studies resolved into the final mark.
Packaging system
A shared pack base with colour-coded blend distinction.
Range visualisation
Authored 3D views showing the blend system across the range.
What this work demonstrates
A complete identity method from early form-finding to mark, label rules and coherent range presentation.